Live at IFA 2026 with Matt Haller, Ali Kraus, Mark Spencer, and Jack Monson

This episode was recorded live at The International Franchise Association's 2026 Convention in Las Vegas with host Jack Monson.

IFA President & CEO Matt Haller discusses the Evolution of The IFA Convention including more networking and more value for new members. he also share upcoming priorities for the Franchise community.

Next, we’ll chat with Franchise subject matter experts Ali Kraus, CMO of Benetrends, and Mark Spencer, CGO of Consumer Fusion, about how they’re helping brands with current industry issues.