Roy Gilad is the CEO and founder of Vitality Bowls (vitalitybowls.com), the pioneering superfood café that has redefined eating healthier in the fast casual restaurant sector with more than 145 locations open and in development. In 2021, the readers of Nation's Restaurant News, the most authoritative voice on the restaurant industry, named Roy to the publication's list of the "Most Influential CEOs" in the United States.
A results-driven executive, Roy is a savvy entrepreneur combining a collection of skills that make him uniquely qualified to lead Vitality Bowls. He excels in creating high-performing strategy development, from conceptualization through implementation and ongoing execution. In addition to setting strategy and guiding company growth on all levels, Roy's refined business management expertise includes systems implementation, development of financial blueprints, tax planning, business accountability and ongoing development and monitoring of control systems.
Since launching the company in 2011, Roy has harnessed his leadership talents to distinguish himself further by building winning teams and establishing and evolving company culture to cement loyalty and the development of leaders within his organization through a well-defined meritocracy process.
In addition to his responsibilities as CEO of Vitality Bowls, Roy has served as a key board member for Gotta Eata Pita, a popular Mediterranean quick-service concept. Roy successfully guided the sell side of the brand coming under new ownership, and was hailed as the architect of creating immense value for the company's CEO and founder.
Highly networked throughout the country and noted for his accomplishments in real estate investments, Roy previously honed his business leadership capabilities as co-owner, Senior Vice President and Designated Officer (broker) at K.A.D. Alliance, Inc., a tax, real estate investment, and accounting firm, where he specialized in investment, asset and system engagements for clients. Roy successfully exited the accounting business to pursue his entrepreneurial endeavors with Vitality Bowls.
As a testament to Roy's visionary mindset, recently, Entrepreneur magazine ranked Vitality Bowls on its “Top Food Franchise” and “Top New Franchise” lists. Likewise, the brand was named to the Inc. 5000, reserved for the nation's fastest growing companies. Vitality Bowls also won the Franchise Times “Zor Award” for “Best Franchise to Buy” and was ranked in the Franchise Times “Top 200+”. It has also been named to Fast Casual magazine's Top 100 Movers & Shakers list.
April 7th, 2022 | Season 1 | 22 mins 11 secs
california, franchise relationship, franchising, legislation
The California FAST Act is bad for business and bad for workers. It will effectively end franchising in the state of California. And, so goes California, so goes the nation. This is an all hands on deck moment for franchising.