Local Marketing and DEI

On today’s Franchise Voice, we’ll discuss Diversity, Equity, and Inclusion in Franchising with LaTonia Pouncey, President & CEO, The Pouncey Group, and Alesia Visconti, CEO & President, FranServe. How can franchisors incorporate DEI strategies throughout their franchise system?

Also, we have a conversation with Jamie Izaks, the President of All Points PR on local franchisee marketing. What channels are working best now? And does it make sense for franchisees and brands to engage with a local influencer or content creator?