Hope for the Best and Prepare for the Worst: Lessons from COVID

Today on Franchise Voice, the CEO of Propelled Brands, Catherine Monson, reflects on the past 3 years of challenges for franchising. Catherine discusses how communication, networking, and sharing of information helped us persevere!

Catherine shares how she’s preparing her brands, teams, franchisees, and friends for future health-related crises as well as recessions, economic disasters, political turmoil, and other trouble that hurts small businesses. She also guides us how to plan for trouble while remaining calm and optimistic.