Episode 19

Local Marketing and DEI


February 22nd, 2023

50 mins 36 secs

Season 1

Your Hosts
Special Guests

About this Episode

On today’s Franchise Voice, we’ll discuss Diversity, Equity, and Inclusion in Franchising with LaTonia Pouncey, President & CEO, The Pouncey Group, and Alesia Visconti, CEO & President, FranServe. How can franchisors incorporate DEI strategies throughout their franchise system?

Also, we have a conversation with Jamie Izaks, the President of All Points PR on local franchisee marketing. What channels are working best now? And does it make sense for franchisees and brands to engage with a local influencer or content creator?